This week, I witnessed several companies trying to build, grow, or expand their businesses.  They are all going about it differently.  One is doing direct mail.  One is calling on former and current customers.  One is posting on every Linkedin group they can get an invite to.  But they have one thing in common in addition to wanting more people finding thme.  They are all using the internet in some way.

With all due respect to Bob Dylan the times have changed.  I don’t have the internet on my phone and I feel like I have a dinosaur in my purse.  The upside is that I’m never that far from a computer and do check my email several times a day.  But still, my phone doesn’t ding every time I receive an email message.  Like I said, a dinosaur in my purse.

But, I wonder how other businesses I see even manage.  I drive down the street and see signs for painting, lawn mowing, jewelry sales and numerous other services and products.  When one of these signs catches my eye, I immediately look for the URL.  Many only have a phone number.  No, I’m not going to call you.  If you don’t have a web address you can’t possibly be a viable business. Who tries to run a business today without a website and email?

So, if you have a business you are promoting, whether it’s a lawn mowing service, a major corporation, or a fencing club, do you have an internet presence?  It doesn’t have to be fancy.  It just has to exist.